Too many talented florists struggle with pricing, marketing, staffing, and profitability—leaving them overworked and underpaid. I get it because I’ve been there.

I’m Elizabeth Young, a florist-turned-business advisor with over 20 years of experience. I help retail and home-based flower shop owners

stop spinning their wheels, attract more customers, and build businesses that actually thrive.

I’ve Walked in Your Shoes

For the past two decades, I’ve built and scaled Flowers Talk Tivoli in Ottawa, growing it into a thriving floral business. I know firsthand what it’s like to navigate:

• The chaos of holiday rushes and unpredictable seasons

• The pressure of staffing, operations, and cash flow

• The challenge of pricing confidently without discounting

• The stress of trying to market and stand out in a crowded industry

I also know what it’s like to turn things around with the right systems, strategy, and mindset.

My coaching isn’t about generic business advice. It’s tailored to florists, by a florist. I give you real-world strategies that work, so you can build a business that supports both your passion and your bottom line.

Fun Fact:
My favourite flower? It changes with the seasons, but I’ll always have a soft spot for dahlias.